Men Are Choosing Facial Aesthetics
Here's Why That Matters
By Eos Rejuvenation | Facial Plastic Surgery, Beverly Hills
By Eos Rejuvenation | Facial Plastic Surgery, Beverly Hills
“Do men really do this?” That’s the question we still hear in consults. The short answer: yes, and in growing numbers. Our Beverly Hills practice has seen a steady rise in male patients asking for cleaner eyelids, crisper jawlines, and skin that reads healthy on camera. The longer answer is more interesting: the goals are different, the plans are different, and the best outcomes come from respecting male anatomy and the way a face moves in real life.
This piece isn’t a victory lap for industry trends. It’s a field report from two surgeons who work with male faces every day: what’s driving the shift, where plans go wrong, and how to approach changes that look right in person, not only in a selfie.
Many men start with a single feature they dislike. “My lids make me look tired.” “My jawline disappeared on video.” “There’s a double chin that wasn’t there five years ago.” The instinct is to fix the one thing. That’s often the wrong starting point.
Faces are systems. A heavy neck can make a nose look larger. A recessed chin can make eyelids look heavier. Texture and redness can age a face more than lines do. When you treat parts in isolation, results feel off.
“I ask every male patient to think in thirds: upper, middle, lower,” says Dr. Nima Shemirani, double board-certified facial plastic surgeon at Eos Rejuvenation. “We find the smallest set of moves that balances those thirds and still reads masculine.”
Another misconception: big changes are required. In reality, two well-chosen adjustments often beat five scattered ones. Cleaner upper lids plus subtle neck contouring can do more for presence than a laundry list of tweaks.
Work now lives on camera. Leadership, sales, interviews—faces are scrutinized in high definition. Dating profiles compress first impressions into a few photos. Wellness has moved from an elite hobby to a daily expectation. Men are treating facial care like fitness, sleep, and diet: a lever they can pull to feel at their best.
There’s also a cultural shift. Partners and peers talk about injectables without a wink. Pro athletes speak openly about skincare. Stigma is shrinking. Standards are sharper.
Masculinity is a set of cues: a straighter nasal bridge, a measured tip rotation, a stronger chin, a clean jaw–neck angle, brows that sit lower than a female brow. When plans ignore these cues, faces drift toward a softer, less authentic look.
Male skin is thicker. Retaining ligaments are stronger. Beards, sideburns, and hairlines change incision placement and scar strategy. Brow position differs. All of this matters.
“Our goal is credibility, not perfection,” says Dr. Keon Parsa, fellowship-trained facial plastic surgeon at Eos. “You should look like you slept well and take care of yourself. You should not look altered.”
The target isn’t a wide, rounded lid. It’s a sharper crease up top and less bulge below. Incisions sit in natural folds. Fat is reshaped, not removed wholesale. The lid still needs to look like it belongs on a male face at rest and in motion.
Submental fullness reads as weight and age on video. A brief outpatient procedure through tiny openings removes localized fat and refines the jaw–neck angle. We often add gentle tightening for skin that needs a nudge to retract. Compression, then back to meetings in a week.
A modest implant can balance a profile and reduce the visual size of the nose. Shape choice is critical; the aim is projection and width that read masculine, not pointy. For some, fat transfer is a better fit.
Think precise, not dramatic: straighten a mild bend, refine a tip that droops, improve airflow. Avoid over-rotation. Avoid over-reduction. Keep identity intact.
Neuromodulators to soften lines without freezing expression. Filler placed with restraint along the chin and jawline, sometimes the midface for support rather than cheekiness. RF microneedling for pores and texture. Lasers to settle redness and even tone. These stack well for men who want steady gains with minimal downtime.
Simple, durable routines matter: vitamin C in the morning, retinoid at night, sunscreen daily, barrier support after procedures. Treatments are planned around beard growth to avoid irritation.
Men often ask for speed and discretion. That’s possible when plans are built around your calendar. Eyelids: seven to ten days of social downtime. Neck lipo: a long weekend plus a few office-friendly days with a collar. Chin implant: about a week. Non-surgical stacks can be staged over lunch hours. We also plan bruise-minimizing tactics and low-visibility recovery.
Every intervention carries risk. Bruising and swelling are expected. Less common issues—nerve changes, asymmetry, poor scarring—are mitigated with careful planning, conservative dosing, and clear boundaries. If a request threatens function, we say no. If a target won’t age well, we adjust.
“Saying no is part of safe care,” Dr. Nima notes. “A good plan protects your face today and five years from now.”
The 38-Year-Old on Camera
Goal: look alert, not “done.”
Plan: neuromodulators to smooth the frown and lift the tail of the brow, RF microneedling for texture, tiny doses of filler along the jawline to read sharper in motion. Quarterly maintenance.
The 46-Year-Old Founder With a Heavy Neck
Goal: reclaim the jaw–neck angle.
Plan: neck liposuction with light energy tightening, compression for a week, skincare upgrade focused on pigment and barrier. Optional small chin implant for projection.
The 55-Year-Old Litigator With Hooded Lids
Goal: drop the “tired” label.
Plan: upper blepharoplasty that preserves a natural lid show, conservative lower-lid work for bags, vascular laser to calm redness. Back in court in two weeks.
“People will notice.” They’ll notice that you look rested. Good work is quiet.
“Fillers make men puffy.” Wrong product, wrong plane, wrong problem.
“Rhinoplasty feminizes a face.” Only if the bridge is over-reduced or the tip is rotated too much.
“I can fix everything with one session.” You can start wisely and build. Staged care protects outcomes.
Plans should read well on video, hold up in daylight, preserve function, and respect masculine cues. That means proportion over maximal change, testing ideas on the face you actually have, and picking fewer moves that do more.
“We’ll give you an honest plan and the smallest set of steps that matter,” Dr. Parsa says. “That’s the work.”
This trend isn’t about vanity. It’s about agency. Men are taking ownership of how they show up, the same way they manage sleep, training, and nutrition. The goal isn’t to erase age or copy a filtered face. The goal is credibility—on camera, across a table, and in the mirror.
If you want a clear, anatomy-driven plan, book a private consult at our Beverly Hills office. Bring your questions. Bring your calendar. We’ll build something that fits your life and looks like you.
